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my country started late in the research and application of manufacturing and electric technology, but there have been great developments in the past ten years. Because pneumatic tools have the characteristics of high quality, longevity, high speed, high output force and high precision, electric technology has been quickly promoted and applied to various industrial sectors, and has shown significant benefits in production.
my country is a major producer and exporter of hardware tools. Among the power tools sold in the world, most of them are produced and exported from my country. We have become the world's leading supplier of power tools. Although my country's hardware tool industry is large in scale, due to factors such as weak technological innovation capabilities, too single market structure, and weak brand influence, many hardware tool manufacturers often lack core competitiveness and are difficult to grow bigger and stronger.
my country's current annual tool sales are 14.5 billion yuan, of which cemented carbide tools account for less than 25%. Not only is it far from the product structure of the international market, but it also cannot meet the growing demand for cemented carbide tools in the domestic manufacturing industry.
At present, the imbalance of the tool structure means that the tools produced are not in line with the demand. For example, there is a large gap in the cemented carbide tools that users need, but there is an overproduction of high-speed steel tools; the high-efficiency tools urgently needed by modern manufacturing have a large gap, but the low-end standard tools have an overproduction.
In the domestic power tool market, the sales of domestic power tools have accounted for 90% of the total sales, while various imported brand products account for only 10% of the market share. In the foreign power tool market, the proportion of Chinese manufacturing continues to expand, and China has become a global power tool production base. The domestic power tool market is more selective about the quality and brand of power tools. Whether it is a power tool dealer or a direct user of Fanbo, they all take the quality and brand of power tools seriously. Therefore, the market is increasingly inclined towards good-quality, good-brand power tools. This is an improvement, indicating that the power tool market is becoming more and more mature.
"After the recovery of the international economy, hardware tools have ushered in the golden period of development in the export market, especially in developing countries." Comprehensive aging, there is widespread demand for imported tool hardware products. Hardware product merchants quickly seized this great opportunity and gradually opened up a huge export market and trading business through trade agreements and exchanges. Hardware foreign trade companies should review the current situation and make timely response measures, actively participate in international exhibitions, improve product quality, increase product innovation, vigorously create low-carbon products in accordance with the international economic situation, and understand the EU directives and standards for hardware product exports. Expand the banner of foreign markets and increase the international market share of my country's hardware products.
Domestic hardware tools are widely used in various fields such as geological prospecting, stone, machinery, automobiles and national defense industries. The manufacturing technology of abrasive tools, geological drill bits and stone sawing tools for mechanical processing has been greatly improved. The products have been serialized and standardized, with complete varieties and specifications, and stable product quality. Some products have certain competitiveness in the international market.
The purpose of electric tools is the same as that of pneumatic tools, and it is even more convenient to use than pneumatic tools. It has the advantages of small and exquisite body, long life, high safety, and can save energy. As far as the current overall situation is concerned, its varieties and specifications are relatively complete, such as wind chisel, gun drill, polisher, impact wrench and so on.
Improve technical level
In order to consolidate the currently occupied market and further cultivate and open up new markets, we will focus on the following aspects in the future: further improve product quality and speed up the development of new products. In particular, we must focus on accelerating the development of battery-powered power tools and electronically controlled power tools, and continuously improve the level of power tools and product quality.
Production technology is developing towards intensification, flexibility, automation, specialization and production collaboration supporting network. Luo Baihui believes that it is necessary to gradually shift from the export method of custom-brand production and neutral packaging to exporting its own brand-name products. Custom-brand production and neutral packaging production methods have indeed played an important role in the rapid expansion of my country’s power tool exports, but this is not a long-term solution, because this method of operation cannot establish the image of Chinese enterprises and create their own famous brands. Some production companies can only be obscure processing plants, while middlemen make huge profits. In addition, OEM production often hides the hidden dangers of trademark infringement disputes. In order to promote a more healthy development of my country's power tool foreign trade market and safeguard the legitimate rights and interests of my country's power tool industry, we must strive to create our own famous brand in product exports and obtain due profits. Carry out the safety certification and electromagnetic compatibility certification of power tools in an all-round way, implement the export license of power tools, and continuously improve the quality and level of power tools.
Open up emerging markets
Further study and master the trade practices of European and American power tools, while stabilizing and continuously expanding the market share of my country's power tools in Western Europe and North America, actively explore new markets and achieve market diversification, especially focusing on the development of African, Latin American and Eastern European markets .
Oppose low-price auctions and standardize the export market. Luo Baihui said that, with the exception of some foreign-funded enterprise products, my country’s large-scale exports of electric tools generally have relatively low prices. The main reason for this phenomenon is the low-price competition among export companies. The harm is quite serious. Some state-owned enterprises’ products are generally of higher quality, but have fallen in the competition due to higher costs, while some of the lower quality or even inferior products have been exported by means of low-price auctions. The adverse effects on the market have damaged the image of our country’s products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, causing an overall decline in the economic benefits of the entire industry. For the benefit of the country and the nation, it is now necessary to further regulate the market and promote fair competition, so that the foreign trade market for power tools is truly prosperous.
Establish a buyer's market concept in the competition. To realize the industry’s development around the market, companies must shift from focusing on production technology to marketing as the center. They must use professional products and do-it-yourself (DIY) products in their products. The after-sales service must comply with the laws of the buyer's market.
